7-9 March 2018

John McIntyre Conference Centre, Edinburgh

Human-centred design - bridging the gap between Big Data and human needs

Session type:
Tutorial

Session duration:
150 minutes

Presented by:

Alison Rome

Future Everything

Feimatta Conteh

Future Everything

Mahnaz Yusaf

Future Everything

About this Tutorial

We live in a diverse world where we can access practically anything we want at the touch of a button. This variety has created an unintended consequence: once-simple tasks have become over-complicated due to the number of choices we now have to make.

AI can be used to remove some of the unnecessary options or decisions we make based on our own behaviour. Our data is collected through countless interactions with digital products; there is a vast amount of data out there, but it doesn't have any meaning without a hypothesis to test against.

At FutureEverything we are using the human-centred design process to discover human needs and form the hypotheses needed to make good use of this data in a smart city environment, with the aim of creating a frictionless infrastructure in Manchester.

This session will provide an introduction to Big Data. It will investigate the consequences of decision overload and contextualise the human-centred design process’s place in building a frictionless smart city infrastructure. Participants will work through designing a frictionless infrastructure, or service, using AI to alleviate the stress created by overwhelming choice architecture.

About the Speakers

Alison Rome

FutureEverything is an award-winning innovation lab for digital culture and annual festival, established in Manchester in 1995. For 21 years FutureEverything has been exploring the meeting point of technology, society and culture, which lies at the heart of the digital debate. Through a community network and regular events it makes connections between thinkers, developers, coders, artists, designers, urbanists and policy makers - inspiring them to experiment and to collaborate in new ways.

 alison_rome

Feimatta Conteh

Details coming soon

Mahnaz Yusaf

Details coming soon

 RandomOhSo

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See the full programme

full programme
Service Design in Health

This session is part of our SDinHealth theme - exploring the challenges, opportunities and trends in service design for the health sector.

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