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Welcome to SDinGov

The original international community event for anyone involved in designing and commissioning public services. Returning for its 10th year, SDinGov is back for an in person 3 day conference: 20-22 September 2023.

We attract participants who either manage, design or develop central and local government services, health and education services, emergency sector services, civic technologies and others including Government employees, consultants and design agencies.

Our curated event experience includes a mixture of inspiring keynotes, engaging live sessions, interactive group sessions, speaker Q&A - plus an all-important hallway track where you can meet and share experiences with fellow practitioners.

We are committed to improving participant and speaker inclusivity and creating a safe space for everyone to enjoy. All participants must adhere to our Code of Conduct.

SDinGov Participants 2022

Super early bird tickets...

What our participants say

"Excellent keynotes - a wide and diverse and international representation"

- Matt Tooke, Product Owner, Legal & General

"I knew from previous years that it was a really great conference, and I'm closely working with service designers at work, so thought I'd be on a good opportunity to learn more"

- Anon (2019 participant)

Why should you attend?

Image of participants sharing with each other at SDinGov 2022

If you're unsure, or need to convince your manager, these are some reasons to attend SDinGov.

  • Three days of sessions from fellow practitioners and internationally renowned speakers.
  • Choose from different formats to suit your learning style.
  • Learn new tools and techniques.
  • Hear about real-life applications of user-centred design practices.
  • Meet new friends and socialise with your peers.
  • Leave with new ideas and concepts you can put into practice straight away.
  • This is an established conference, with many attendees coming back year after year. Read what our participants said.

Read our participants reflections and feedback on previous SDinGov events.


Thank you to our wonderful sponsors who help make this conference possible year-on-year. If you want to showcase your organisation to our participants in a friendly and relaxed atmosphere, get in touch to discuss the perfect package for you.