About the Speakers
Itziar is the project brain at We Question Our Project - a service design studio based in Barcelona, which mainly works for local and regional governments. She has a passion for service prototyping, as a means for questioning the boundaries and assumptions of projects by involving citizens and front-line workers. She lectures on service prototyping in several design schools in Barcelona, and on service design for policy at the schools for public servants of the Barcelona County and Barcelona City Council, as well as at Barcelona University.
For the last 10 years, Raquel has been the Head of the Corporate Image and Signage department of TMB, the operator of the buses and Metro in Barcelona. She has developed the adaptation of the metro signage to the new automatic lines in the underground network. She is also responsible for creating the signage and information system, that has supported the orthogonal redesign of the new bus network in the city, which finalized last year after a 6 years deployment.
She is a great believer in customer orientation as the key to developing projects that really offer efficient and socially advantageous solutions, that promote the use of public transport.