About the Speakers
Caroline is the forms specialist. She founded her business Effortmark Ltd in 1994 to allow her to concentrate on helping organisations to make their forms easier to fill in, and to make business processes more effective.
She helps teams to:
• find out about their users using qualitative and quantitative methods
• learn about best practices in service design, content design and interaction design
• evaluate whether the ideas they've found on the internet will work for them
• create, communicate and evaluate their research
Stephanie Rosenbaum is CEO of TecEd, Inc., a UX consultancy she founded in 1967, whose design research clients include Google, Amazon, Cisco Systems, VMware, Varian Medical Systems, Ford Motor Company and a wide variety of smaller firms.
A fellow of the Society for Technical Communication (STC), Stephanie received the STC’s 2011 Rainey Award for Excellence in Research, and was awarded an IEEE Millennium Medal in 2000. Her many publications include an invited chapter on “The Future of Usability Evaluation” in Maturing Usability. With Chauncey Wilson, she contributed a chapter to Cost-Justifying Usability: An Update for the Internet Age.
Stephanie’s academic research background includes anthropology studies at Columbia University and experimental psychology research for the University of California at Berkeley.