Photograph of Birgit Mager

In 1995 Birgit Mager gained the first European professorship in service design at the University of Applied Sciences Cologne, Germany - and since then has developed the field of service design constantly in theory, methodology and in practice.

Her numerous lectures, publications and projects have strongly supported the implementation of a new understanding of the economical, ecological and social function of design in the domain of services.

Birgit has lectured and taught as a guest professor in Japan, China, Korea, Taiwan, Africa, Brazil, USA, Finland, Norway, Denmark, Sweden, Austria, Switzerland, Italy, Spain, France, Portugal, Bulgaria, England, the Netherlands and Belgium.

She has conducted research projects on service design for the German Ministry of Research and Science and also in collaboration with national and international partners like Deutsche Bank, OMV, Siemens, German Telekom, McDonalds, Nokia and many more.

Birgit is co-founder and president of the International Service Design Network, editor in chief of Touchpoint, the international journal of service design, founder and manager of sedes|research, the Center for Service Design Research at the University of Applied Sciences Cologne.

She is also a member of numerous boards and juries.