Shabira is CEO of Democracy Club, a non-partisan organisation strengthening democracy and civic culture in the UK through the creation of good tech. She is the Founder of People Street, an agile community development start-up making inclusive design achievable.
She has extensive experience of designing and delivering innovations tackling inequity and exclusion. Working to tackle big problems through cooperation, Shabira has advised the private sector, local authorities, health systems, government bodies, service commissioners and charities on how to build equitable innovations, with a focus on inclusion of underrepresented voices, sustainability, and impact.
Shabira has held senior positions at national, regional, and local level including NHSX, Best Beginnings and Social Action for Health. In the height of the pandemic, Shabira convened the People Street team to support NHSX achieve inclusive user research across national NHS products such as the NHS app, Covid app and NHS website. In March 2022 the People Panel was launched to bring underrepresented voices together with service designers.