Session type:

Case Study

Presented by:

Jenni Parker


Ploy Suthimai

Centre for Ageing Better

Elaine Smith

Centre for Ageing Better

Session time:

16 Sep 10:30 11:30

Session duration:

60 minutes

About the session

People aged over 50 make up 24% of unemployed people in the UK, and once out of work they are more likely to become long term unemployed, or not return to work, than people under 50.

Additionally, people aged over 50 are likely to face multiple barriers to work, including experiencing long term health conditions, being disabled, or having caring responsibilities.

The Centre for Ageing Better in partnership with the Greater Manchester Combined Authority (GMCA) and the Department for Work and Pensions (DWP) are working on a project with a joint aim to improve the economic activity rate amongst people aged 50 to State Pension age.

As part of this Humanly was commissioned to conduct an ambitious design-led project over 18 months, to co-create and prototype new approaches to supporting people aged over 50 into work in Greater Manchester.

This case study will cover the journey of the first year of this project from the perspectives of Humanly, the Centre for Ageing Better and GMCA. Together they will explore the benefits and challenges of bringing a human-centred design approach into an existing system and working across a range of localities within a devolved, combined authority, during a pandemic that prevented face-to-face engagement.

The project has been an experiment in remote co-creation and collaboration, with over 200 stakeholders, including people with lived experience, providers and employers, engaged in the design process. A wide range of ideas for new approaches have been developed and tested as a result, ranging from purpose-driven placements to digital tools that help people identify and work towards goals supported by labour market data; to new forms of commissioning designed to foster local, person-centred support.

Participant takeaways:

  • Learning from the cross-organisational and collaborative approaches employed throughout the project to ensure stakeholder input and buy-in
  • The challenges of recruiting ‘hard to reach’ and digitally excluded people during lockdown, including the approaches that were successful and those that weren't
  • An understanding of the remote co-creation and prototyping methods utilised in the project, including methods to include people with limited digital access and literacy.
  • Learning around engagement of the wider system and influencing to maximise the impact of the work.

This session will be:

  • Delivered: Live
  • Recorded: Yes
  • Has a participant number cap: No

Themes: Participatory Design, Service design, Co-creation, Prototyping, Inclusivity, Ageing, Partnership working

About the speaker(s)