Session type:


Presented by:

Will Shaw


Nicolás Rebolledo

The Royal College of Art

Session time:

18 Sep 12:15 13:00

Session duration:

45 minutes

About the session

The session will showcase a research report which is part of an ongoing collaboration between Service Design at the Royal College of Art and EY Seren to examine the evolving role of design within regulated industries in driving customer-centricity and the role it needs to play in the future, as design is used to de-risk and accelerate policy and organisation outcomes.

This talk will ask four key questions:
What are the conditions required for design to work?
What does it take to create, embed and scale design?
What does it take to make design an essential capability?
What does it take to be a successful design leader today?

The talk will leave participants with six key drivers to focus on, to ensure the value of design is realised. From measurement, to how to position a design capability that delivers from policy to implementation.

Participant takeaways:

  • Leading design for different (and differentiating) functions
  • Dealing with the changing intentions for design
  • What it takes to sustainably build a design capability
  • Creating transformational value
  • Measuring and communicating value
  • Building an integrative design culture
  • What’s next for design leadership in regulated and public sector organisations

Design leadership, Design impact, Design in regulated sectors, Design Management, Design Culture, Design Measurement, Value of Design , Compliance and governance

About the speaker(s)