Session type:


Presented by:

Katie French

Department for Education

Jude Webb

Department for Education

Session time:

29 Sep 15:15 16:00

Session duration:

45 minutes

About the session

We’re combining user research and service design to identify the challenge of changing user’s behaviour to use a non-mandatory government service. A well designed service alone won't make people use it.

You need to understand the user's current behaviour, motivation and the fact that doing things in a new way is difficult. We'll share the findings that we're using to design our service.

About the speaker(s)