Introducing a successful national HPV vaccination campaign - the value of co-creating public policy

A case study of a Dutch social policy design project of national significance around the HPV vaccination campaign for 18-26 year olds in the Netherlands with an interactive discussion with attendees on the value of co-design and co-creation approach for public policy making.

This interaction driven session based on a case-study from the Netherlands, will be hosted by the service design company Ideate. During this talk, Kate will present a recent project on how to stimulate youngsters to take the HPV vaccine in the Netherlands.

The aim of this project was to stimulate young people (between 18 and 26 years) to participate in a temporary catch-up HPV vaccination campaign that was commissioned by the Dutch governmental health institute (RIVM). HPV (human papillomavirus) can lead to several very dangerous forms of cancer, of which cervical cancer is the most well known.

The results of this participatory design and co-creation process lead to clear advice that helped the government in setting up their communication strategy and behavioural interventions in support of the vaccination campaign.

The campaign is currently running.

This session includes: 

• In this session we will present the case study and approach of the project, and end with an interactive discussion on the value and difficulties of co-design and co-creation of policy with real end-users.
• Interaction/discussion.
• Has a session number cap: 50 participants

Themes:
Health, policy design, behavioural design, communication strategy, co-creation, participatory design.