Money makes the world go round: how service designers can adopt 'zoom level' systems thinking when approaching public sector design challenges

Theme: Systems Thinking

"Can’t live without it, but also can’t keep it - what is it?"

Money is everywhere and is the single most important universal currency. The Money and Pensions Service works hard to deliver free and impartial money guidance to the wider public.

As user-centred designers we are often focused on creating and delivering experiences that solve a user need. How often do we get an opportunity to address a user's wider world experience and how their needs originate from this?

During this session, we will discuss and share some tools to encourage a systems thinking approach and the value this brings when orchestrating public services for a wider audience. We will explore our own understanding of systems thinking, and how this way of working has impacted design decisions at delivery level.

Participant takeaways:

• Fresh insights in how to bring systems thinking to your user-centred design approach
• A toolkit framework that supports service design at the micro, meso and macro 'zoom levels'
• Considerations for how for systems thinking has the potential to be an important driver for service design leadership and strategy