EY Seren Logo in Black and Yellow

EY Seren

EY Seren is a user experience pioneer, one of the founding firms of Service Design methodology.


We bring a 20+ year track-record of applying rigorous human insight to de-risking and accelerating transformation and organisational reinvention. Our award-winning work is recognised as a global leader in customer experience, delivering effective, engaging, accessible user-centred design.


We live and breathe Service Design, and offer clients our robust experience of applying it to solve complex challenges, at pace. Everything we do is evidence-based, rooted in human understanding. We design products, services and experiences and help clients build the new capabilities they need. We support large, complex, often highly-regulated organisations to optimise services or re-imagine what they do, while creating the conditions for sustained, sustainable innovation. We’re deeply committed to open collaboration with every client.

Bench strength

EY Seren joined the EY network in 2015, scaling up and deepening our impact across all of our markets. Our design studio is now 200 practitioners across three locations around the UK. We bring a thriving Service Design capability of more than 80 practitioners, complemented by our full-stack product and experience design offer. We’re now at the heart of a 2000+ person Design & Engineering network, globally, drawing on Service Design insight and expertise from all over the world .

Sector insight

We’re trusted partners to banks, insurers, utilities, retail and manufacturing clients, and some of the largest and most complex government departments, local authorities and arms-length bodies. We understand how to add value for public sector clients, to support them in transforming their organisations – and we love helping them solve some of the toughest challenges facing government today.

Insta: @ey.seren

Border Crossing UX Logo in black and blue font

Border Crossing UX

Border Crossing UX is a user experience design consultancy based in Edinburgh and London.

We accelerate innovation, adoption, and growth. For over 10 years, our research, facilitation, strategy, and user centred design services have produced profitable outcomes across sectors.

Medium-to-large companies and public sector organisations choose us to:

  • Evaluate experiences
  • Explore new opportunities
  • Solve complex problems
  • Launch new value propositions, products, and services.

Clients include: The Scottish Government, National Galleries of Scotland, NHS Scotland, NHS 24, NHS GGC, Lothian Buses, CGI, Webhelp, MDDUS, and Lockton Insurance.

LinkedIn - border-crossing-media

Transform UK. Making people's work and lives better through human-centred design.


Transform UK's mission is to harnesses the power of human-centred design to create products and services that make people’s work and lives better so they can do amazing things.

Our researchers, designers, analysts and engineers focus on human dynamics and contexts to transform experiences. Our work ensures everyone who needs a service can access it. We are proud winners of the Service Design Network Award and a BIMA 10 for our HMCTS Immigration and Asylum Appeals work. 

Website: https://www.transformuk.com/

LinkedIn: https://www.linkedin.com/company/transformuk/

Twitter: https://twitter.com/transformuk

dxw logo in navy blue


dxw is a leading employee owned digital agency that works with the public and third sectors. Our employees are based across the UK. We’re remote first but come together at our Leeds HQ and London hub for work and social things. 

We work in partnership with our clients to make life better for the people who use public services and the teams that run them.

We’ve made it our job to fix some of the really difficult stuff in government. We’re proud of the work we’ve been doing this year with the Probation Service to make sure people have a home to go to when they leave prison. Over the last year, we’ve also been working with a host of new organisations like the Open University and British Film Institute.

When we became employee owned in 2021 we committed ourselves to working in the best interests of public service users and our staff. In January this year, we were excited to welcome our partners, Neontribe as part of the dxw family.

We work for the public good and great service design is at the heart of what we do. We work in the open wherever we can. You’ll find the way we work in our playbook, and our code on GitHub. Find out more at www.dxw.com.

QWAN (Quality Without A Name) Logo in Black font on white background


We are Quality Without A Name, a partnership of pragmatic practitioners. We develop software, teams, and individuals. We do so by coaching, mentoring, and training tailored to the needs of our clients. We don’t shy away from taking responsibility, and are only happy when you are successful in the short term as well as the long term. We specialise in agile and lean software development. And we develop software ourselves - above all, we are software developers.

Community Groups

Service Design Scotland

SDS logo

Service Design Scotland is a network to support the growing service design community in Scotland — but we welcome people across the world to join us.

People can be involved through a Slack group, face-to-face and online meet ups. We also organise Virtual Design Coffee, a regular randomly paired conversation on a user-centred design topic. As collectively defined, SDS aims to provide: friendship and peer support, learning opportunities, information on employment and recruitment.


Together with our sponsors we aim to create great experiences for our participants. We can provide bespoke sponsorship packages for interested organisations - if you'd like to provide sustainable giveaways or other resources as a supporter, we'd love to hear from you. 

Community Groups

We’re interested in hearing from meetup groups and not-for-profit organisations looking to expand awareness of their activities. A discount is available to meetup and user groups that help promote SDinGov to their members. If you organise, or are a member of, a a group and would like more information please contact us.