EY Seren is a user experience pioneer, one of the founding firms of Service Design methodology.
We bring a 20+ year track-record of applying rigorous human insight to de-risking and accelerating transformation and organisational reinvention. Our award-winning work is recognised as a global leader in customer experience, delivering effective, engaging, accessible user-centred design.
We live and breathe Service Design, and offer clients our robust experience of applying it to solve complex challenges, at pace. Everything we do is evidence-based, rooted in human understanding. We design products, services and experiences and help clients build the new capabilities they need. We support large, complex, often highly-regulated organisations to optimise services or re-imagine what they do, while creating the conditions for sustained, sustainable innovation. We’re deeply committed to open collaboration with every client.
EY Seren joined the EY network in 2015, scaling up and deepening our impact across all of our markets. Our design studio is now 200 practitioners across three locations around the UK. We bring a thriving Service Design capability of more than 80 practitioners, complemented by our full-stack product and experience design offer. We’re now at the heart of a 2000+ person Design & Engineering network, globally, drawing on Service Design insight and expertise from all over the world .
We’re trusted partners to banks, insurers, utilities, retail and manufacturing clients, and some of the largest and most complex government departments, local authorities and arms-length bodies. We understand how to add value for public sector clients, to support them in transforming their organisations – and we love helping them solve some of the toughest challenges facing government today.