Freaky thinking to deliver great service design

Theme: Problem Solving | Ideation

Freaky thinking is a structured yet unconventional approach to problem-solving that challenges traditional thinking approaches. This session will share surprising neuroscience-backed insights that will transform the way service designers think, work and lead innovation in the public sector.

Instead of generating ideas in meetings, participants receive a bold question and are given time to think independently in their own best thinking space.

This method disrupts habitual patterns, encouraging deeper, more creative insights for service design delivery opportunities. By separating ideation from discussion, freaky thinking enables fresh perspectives, fuels breakthrough solutions and ensures that design meetings focus on selecting the best ideas rather than scrambling to create them. 

It’s a smarter, more effective way to generate greater value from the collective intelligence of a design team. This session is about actionable strategies that service designers can immediately apply to improve creativity, innovation, and impact in their roles. 

Expect a dynamic, engaging, and thought-provoking session that challenges assumptions and offers a bold new approach to thinking differently in government.

Participant takeaways:

• Discover why deep thinking happens outside of formal sessions and how to structure work to harness this insight for tackling complex policy and service design challenges
• Learn how the right questions can unlock radically better solutions - and explore a real-world case study of the most valuable service design question ever posed
• See how a simple shift in meeting design can unlock new thinking, increase engagement and drive better decision-making
• Gain a practical, replicable method for accessing your best thinking - at the right time, in the right way - to produce exceptional ideas that truly serve the public