Session type:


Presented by:

Annika-Marie Leick

Sparck / BJSS

Session time:

19 Sep 11:15 12:00

Session duration:

45 minutes

About the session

Nudges and biases are only a small part of what we can learn from Behavioural Science to enhance our research and designs.

Inherent to any human-centred service is a chain of user interactions and thus, also behaviour change. Yet, many overlook this opportunity to lead to positive and long-lasting change for users (and stakeholders). 

Reframing design challenges as behavioural problems encourages us to go beyond standard user research / testing focused on usability and functionality and dive deeper to unpack the influence of internal and external influencers on user interactions.

This talk will bring theory to life and leave you with actionable insights, examples and BeSci frameworks that empower you to create more engaging and transformative experiences for your users.

Participant takeaways:

  • Introduction to Behavioural Science/Design
  • Understanding the value of applying Behavioural Science to HCD
  • Practical, clear steps to integrate Behavioural Science to one’s own work
  • Scientifically proven concepts, tools, and frameworks that can be used and applied tomorrow
  • Real-life examples of behavioural research & design in healthcare and other fields


Behavioural Design Process, Science, Economics, Designing for Behavioural Change, Psychology, COM-B Model

About the speaker(s)