Mind the gaps - how to get more from discovery & alpha

When is Discovery not enough? What happens in Alpha if you're missing a key insight? In following the prescribed phases of service delivery, a team can sometimes risk being bound by the definitions of each phase - and miss opportunities to deepen understanding and gain buy-in.

In this talk Amanda Payne and Mark Skinner will identify opportunities to bridge the gaps between Discovery and Alpha phases - sharing our experience for when it’s a good idea to accelerate into ideation or return to uncovering user needs.