Session type:

Case Study

Presented by:

Jo Snart


Marc O'Connor


Session time:

30 Sep 13:45 14:45

Session duration:

60 minutes

About the session

Sifting through a mountain of multiple personas to try and understand where to start with your research and design…quickly mocking up personas to tick a box, rather than to actually help us as UCD professionals. It’s frustrating! First introduced to HMRC by Fjord, the HMRC mindsets team reflect on the past year of using mindsets as part of their research and design toolkit. They cover why they started using mindsets, the challenges faced along the way, and the successes of the methodology.

About the speaker(s)