Session type:

Case Study

Presented by:

Martelle Esposito, MS MPH

Nava Public Benefit Corporation

Genevieve Gaudet

Nava Public Benefit Corporation

Session time:

18 Sep 15:30 16:30

Session duration:

60 minutes

About the session

Join this interactive session to explore how to incorporate an advocacy approach into service design and digital technology projects through the lens of two case studies.

Learn about an approach to influencing policy and how its been applied to 1) improving a U.S. food-assistance programme for young children, and 2) supporting case workers in quickly enrolling people in government benefits programmes with responsible applications of artificial intelligence (AI).

Throughout the session, you’ll learn the ingredients for successful advocacy and lessons learned, engage in discussion about your advocacy experiences and apply the approach to your own contexts, and walk away equipped to contribute meaningfully to strengthening the loop between policy, programmatic mission, and implementation.

Participant takeaways:

  • The opportunities for service designers and other service delivery improvement professionals to get involved with advocating for policies
  • The benefits of bringing service delivery and advocacy fields together
  • Adding value with learnings from user research, rapid experiments, prototypes, demonstrations, and/or quick pilots
  • These insights and practices for responsibly designing projects focused on emerging technologies
  • How the advocacy approach can be applied and adapted to other contexts and countries as well as build from your own advocacy experiences


Advocacy, Artificial intelligence (AI), Communication, Digital transformation, Evaluation, Experimentation, Innovation, Policy design, Product development, Research, Storytelling, Systems thinking, Testing

This session:

  • Includes interaction

About the speaker(s)